Platform modernization across seven enterprise sites

Webflow Transformation

A digital platform modernization and multi-site migration directed from deployment strategy through GoLive as Marketing IT technology leader: rebuilding the digital infrastructure on Webflow, implementing new governance, security, and performance standards, and enabling teams to move faster on a scalable modern web platform.

How this connects to CDP How this connects to Formstack

$15K to $25K

Monthly agency dependency eliminated

$200M+

New sales pipeline enabled

Outcomes

What the modernization delivered

Modernized seven enterprise digital platforms in under 12 months, establishing a foundation for a broader customer data and AI strategy.

Enterprise digital platforms modernized

< 12 mo

Strategy through GoLive

3 weeks to 3 hours

Publishing turnaround

$15K to $25K

Monthly agency dependency eliminated

2x+

Increase in time on site

$200M+

New sales pipeline enabled

What I led

From deployment strategy through GoLive

Deployment strategy and multi-site migration

Directed the rebuild of the digital infrastructure on Webflow, sequencing seven sites from platform selection and information architecture through content migration, QA, and GoLive.

Governance and security standards

Established publishing governance, role-based access, review and approval workflows, and security standards reviewed with cybersecurity before each launch.

Performance and measurement standards

Set page performance, accessibility, and SEO baselines, with analytics instrumented so engagement and pipeline contribution could be tracked after launch.

Cross-functional partnership

Partnered across strategy, design, engineering, cybersecurity, and marketing so a single scalable platform served every team without reintroducing agency bottlenecks.

Before and after

How the operating model changed

Before

Publishing: Three-week turnaround through an external agency queue
Cost: $15K to $25K per month in recurring agency dependency
Platform: Fragmented legacy sites with inconsistent standards
Data: Limited analytics foundation for customer data or AI work

After

Publishing: Three-hour turnaround managed in house
Cost: Recurring agency dependency eliminated
Platform: One governed, scalable Webflow foundation across seven sites
Data: Clean measurement foundation for the customer data and AI strategy

Governance artifact

The go-live checklist applied to every site

I built a standard go-live checklist and ran each of the seven launches against it, with an owner and a status on every task. Names and internal dates are removed here; this is a sanitized view of the structure.

Pre go-live configuration

Verify DNS propagation timeframes and TTL settings
Test the domain in staging before final propagation
Build a mapping document for 301 redirects from old to new URLs
Test key redirects, then submit updated sitemaps to search tools

Final SEO review

Titles and descriptions checked against length limits
Missing metadata identified and resolved
Descriptive alt text on images
Canonical tags tested on duplicate or near-duplicate pages
robots.txt confirmed not blocking critical pages

Testing and quality assurance

Cross-browser testing on Chrome, Firefox, Safari, and Edge
Desktop, tablet, and mobile responsive checks
Accessibility testing for WCAG compliance
Page speed tests with slow-loading issues resolved
Images, scripts, and stylesheets optimized

Security measures

SSL configuration tested and certificate expiration verified
Mixed content scan for HTTP assets on HTTPS pages
Platform and any plugins confirmed up to date

Analytics and tracking

Analytics script installed and validated
Goal tracking tested for form submissions and page views
Tag manager triggers and tags verified
Heatmaps or session recording enabled where required

Content validation

Internal links resolve to the correct pages
External links open in a new tab and are not broken

Post go-live preparation

Staging password protection removed after deployment
CDN caches purged so users see the current version
Load handling checked for high-traffic sites
Form and subscription email notifications tested

Post go-live monitoring

Uptime monitoring in place
Error logs reviewed for anomalies
Early feedback gathered from key stakeholders
Traffic and behavior monitored for unexpected dips or spikes
Post-launch review within the first week, with fixes and optimizations queued

Every task carried a named owner and a status, so launch readiness was reviewed as evidence rather than opinion. A full sanitized copy is available on request.

How this connects

One foundation feeding data, forms, and AI enablement

The rebuilt web platform was not a standalone launch. It became the front door for lead capture, the source of clean engagement data, and the entry point for secure form routing.

Customer data

Clean engagement data for the CDP

Consistent analytics, tagging, and page structure across all seven sites gave the customer data platform trustworthy web engagement signals to unify with Salesforce and Marketo records, which is what made audience segmentation and lead prioritization possible.

See the CDP work sample

Website forms

Governed capture and secure routing

Standardized forms on the new platform feed the integration that routes HR and general submissions into separate ticketing workflows, protecting sensitive employee and PII data instead of relying on email.

See the forms integration

AI enablement

A foundation the AI strategy could build on

With publishing, governance, and measurement in place, the same foundation supported AI-assisted segmentation, buying-group intelligence, and faster campaign activation rather than another one-off tool.

Let's architect your next transformation

Whether you're modernizing platforms, scaling AI, or rethinking your operating model — let's talk about what's possible.

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